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Why make use of professional photography to sell properties?


Love at first sight, the commonly used adage, is no exception to the rule when it comes to buyers who plan to buy a residential property in Spain.

Professional estate agents need to capture buyers’ attention with the very first photograph, making the buyer fall in love with the property at first sight. With professional photography estate agents not only have an ideal marketing tool but they also have the perfect medium to make a positive first impression on potential buyers. Nowadays, hunting for a residential property starts with the internet, which makes it even more important for estate agents to use professional photographs to present the properties in their portfolio to maximum effect.


How can professional photography make a difference?

As more and more buyers turn to the internet to look for their ideal property on the Costa Blanca, it is essential that your property gains the buyer’s attention through professional photography. An estate agent’s property listing should stand out from the competition, grabbing the buyer’s attention quickly and displaying the property to maximum effect.

Good quality point-and-shoot cameras allow even the amateur to take reasonable quality photos nowadays but this is not enough to make your property stand out from the crowd.

A potential buyer wants to get a good feel of the property by just looking at the pictures of the property. They do not want to waste their time looking at properties that do not match their needs. How often have you looked in an estate agent’s window or scrolled through their property listings and been put off by either the lack of photographs or the poor quality of the photographs they have available?

The professional photographer is well-equipped to produce top quality photographs, where the tricks of their trade, such as good composition, good lighting and the use of ultra-wide lenses, can be combined with the latest photo-editing software to produce brilliant photographs that make your property stand out from the crowd. And where you have a professional photographer who specialises in property photography, they can also use their knowledge of what both buyers and sellers want to maximise viewings of the property and achieve the sale of the property.


Why opt for professional photography?

Research conducted by reputable organisations confirms the importance of professional photography in marketing your property effectively and making a positive impact on potential buyers.

By having well composed and professionally edited photographs, the property owner can help the buyer visualise themselves in the property, persuading them to view it and maximising the opportunities of achieving a sale

In a modern competitive property market, the skills and abilities of the professional property photographer are essential in achieving a sale.